What is Global Business?
‘Becoming an entrepreneur within the globalisation and internationalisation of small and medium-sized enterprises’. The international entrepreneur is able to achieve company goals in a multicultural and international environment. This environment can be Europe, Middle East and Africa (EMEA), United States (US), China, India, Japan (Far East), Russia and developing countries.

The course is part of the Avans Small Business and Retail Management study programme at the School of Marketing and Business Management in Breda.

Lecture group topics:

• international marketing/entry mode decisions
• global account management
• global marketing programme
• global sourcing decisions
• distribution channels

Project assignment:
Project group company
- Paper in English

Training:
Supporting training

• market research
• law
• entrepreneurship

Culture/English:
Conceptual level in English

• theory discussion
• case discussion

The minor in Global Business will be a combination of theory and practice.

The minor lasts 20 weeks and has a study load of 30 ECTS.

Teaching is entirely in English.

Requirements for the minor in Global Business

• The minor in Global Business is designed for students in their fourth or third year.
• Students must have a basic understanding of international marketing.
• Students must have a natural and profound interest in cross-cultural differences.
• Students must be willing to read substantial amounts of academic literature.

External students must meet the following admission requirements:

• 3rd or 4th year students studying a commercial and marketing-related course at a university of applied sciences
• Free space in their study programme for a minor
• Permission of the examining board of their own institution

By opting for the minor in Global Business you are creating a distinct profile for yourself as an expert in the field of internationalisation.

You will be able to function within an international business environment as:

• Export Manager
• Supply Chain Manager
• International Account Manager
• International Product Manager
• International Marketing Manager

If you have decided to follow this study programme at Avans University of Applied Sciences, you can enrol for it here.

More information
For more information contact the International Office of Avans University of Applied Sciences: internationaloffice@avans.nl or on +31 76 523 80 01.